YOUR BRAND DESERVES BIGGER. XXL
Have you seen this ad? Have you wondered what it means?
Spanning 10 counties in PA, MD and WV, the “XXL” campaign is an effort by Kegerreis Outdoor Advertising to present a compelling case for the potency of billboard advertising. As a family-owned company based in Franklin County, PA for 40 years, we have passionate advocacy for the capability of our medium to offer advertisers an IMPOSSIBLE TO IGNORE tool that can build their brands and tell their stories.
In a world of massive, worsening fragmentation of other media channels, it’s become very difficult for advertisers to find easy to buy, yet super effective campaigns. Amazingly, billboard advertising is thriving in today’s modern media landscape. While other traditional media like Radio, TV, and Print are struggling, our medium just experienced its 38th straight quarter of growth – nearly a decade!
Consider: Google, Amazon, and Apple, the most tech-savvy brands in the world, are now among the top 10 billboard advertisers in the country! David Caleb Mutua said it best in his Bloomberg article: “As tech companies like Facebook Inc. and Google vacuum up billions of dollars in online advertising, they’re pouring their own marketing dollars into billboards and other forms of outdoor signage.”
Consider: Netflix just bought a billboard company... and HBO is also a top 10 advertiser.
Consider: Even radio stations buy billboard advertising….
Why?
Because billboards deliver comprehensive audience REACH. Tremendous FREQUENCY. High impact. Powerful geographic and demographic target. All at the lowest cost!
And what will be the size of your next ad with all of these benefits?
EXTRA, EXTRA, LARGE.
Written by Eric - March 20, 2019
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