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Why Billboards?

Out-of-Home advertising reaches 80% of consumers on an average day.
Reach your customers at the right place and at the right time with Kegerreis Outdoor.

THE FUNDAMENTAL VALUES ARE EXTRAORDINARY

Advertising mediums are all tools that work. But to use them effectively one needs to choose the right tool for the right task. Misusing tools can be at best, wasteful. At worst, useless. We care about you using billboards as your media tool both effectively and efficiently, so the first step is to know a LOT more about your goals and dreams as a marketer so that we can be sure we are the right solution for you.
We believe if you employ billboard advertising effectively, though, it ALWAYS WORKS. Billboards always work because the fundamentals of value are extraordinary. When you compare mediums for Reach (targeting your entire ideal audience), Frequency (reaching your target audience multiple times), CPM (Cost per thousand impressions), and Impact, we truly shine, often as the very best value.

A GROWING INDUSTRY CHOSEN BY TODAY'S SMARTEST BRANDS

While digital advertising has affected TV, Radio, and Print revenues and market shares powerfully, billboard advertising has actually thrived, posting 40 straight quarters of growth (pre COVID)! Why? Because while other media has lost audiences, these same people are driving the same main roads in in their communities consistently. And now, with mobile data available to know who is traveling past every billboard, the combination of Targeting, Impact, Reach, Frequency, and CPM is impossible to deny. It’s why Apple, Amazon, and Google are all top ten OOH (Out of Home/Billboard) advertisers now. Smart, tech savvy advertisers use billboards… maybe you should too!?

CPM COMPARISON

(Cost to receive 1,000 impressions)
Research studies have continually shown that Out-of-Home advertising costs significantly lower than other media.

Outdoor

$3-$8

ONLINE

$5-$18

RADIO

$8-$21

MAGAZINES

$9-$21

BROADCAST TV

$10-$23

CABLE TV

$9-$25

NEWSPAPERS

$28-$43

DIRECT MAIL

$23-$25
Not sure what you need? Learn what type of billboard will work for your business.
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Will billboards work for my business?

IMPOSSIBLE TO MISS. THE HIGHEST RECALL OF THE MEDIA

Because of the tremendous traffic travelling past it, and it’s large size and impact, a billboard done well is nearly impossible to miss.
One of the most satisfying aspects of billboard advertising is seeing your super-sized branding message in front of thousands of real people every day. Two independent studies by the most respected media ratings companies on the planet have determined our product can achieve the highest recall of all media—up to 82%! It’s very difficult to distill brand messages into just six to eight words, but when you do, the impact is powerful and engaging.

MEASURED AUDIENCES YOU CAN TRUST AND TARGET

With third party GeoPath OOH ratings, which draws on mobile data, government traffic counts, and eye tracking models, we can accurately predict the total viewing audience for each billboard. We also can confirm whether they are local or transient, and what their common behavior sets are. In doing so, we are able to use these powerful insights to identify specific billboard assets which offer you the best possible locations that index the highest for your type of business consumer.
In the end, we not only offer the best overall value, in terms of impressions per dollar spent, but ensure that the impressions you get are far more likely to match your target audience.

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