To succeed, businesses must find effective ways to spread the word about their products and services and that’s never been more challenging than today. Consumers face more choices from more providers, all clamoring for their attention. Deploying compelling content on digital marketing platforms is one way to stand out from the crowd.
Another reason digital marketing is so important to businesses is simply this: it’s where your ideal customer is hanging out. According to the research experts at Statista, as of 2023, there are 5.19 billion internet users and 4.88 social media users worldwide. On average, internet users spend six hours and 40 minutes online every day.
Home services businesses play a fundamental role in shaping the places we call home. Home services are involved in remodeling, making repairs, plumbing, landscaping, or upgrading an HVAC unit. Home services are a competitive market. Getting leads, booking new business, and finding skilled employees essential to serving customers can be challenging. Kegerreis’ approach to home services marketing pairs new business lead generation with employee recruiting to grow service capabilities and expand customer demand.
Kegerreis has decades of experience promoting services such as arborists, plumbing, electricians, landscaping, HVAC, restoration, and interior design. We know how to get the big jobs that pay.
Starting a new business is an exciting time. There are templates and guides for developing business and marketing plans. While these can be helpful, new business owners need time-efficient marketing solutions that work. Business owners measure marketing success in booked sales and increased revenue. They need marketing that operates within their business measures and supports their goals.
Kegerreis offers two marketing starter packages for new businesses with a menu of additional services available.
Owning and managing a restaurant is a calling. We love food, beverages, and the culinary arts and are passionate about marketing restaurants. We recognize that food service is evolving, and we employ strategies that maximize profitability and keep control of a brand and customer demand with the restaurateur.
The Kegerreis restaurant strategy involves five key integrated elements to drive the greatest success: 1. Quality creative and photography, 2. Highly targeted Google Ads , 3. Integrated social and social mirror marketing , 4. High-impact digital billboards, and 5. Micro-targeted geofencing video and display
Managing a 501(c)3 organization can be challenging. Fundraising, informing supporters, and hosting events drive marketing and messaging. Kegerreis enjoys this work and has successfully assisted organizations supporting arts, music, dance, community engagement, heritage breed animal preservation, sports, plants, fair trade, international learning exchange, peace initiatives, forestry, and environmental sustainability.
The Google Non-Profit Ad Grant is a program that makes up to $10,000 in monthly search engine marketing available to eligible 501(c)3 organizations.
Many may wonder what exactly community engagement marketing is. Regional tourism boards, metropolitan and regional transportation planning organizations (MPOs/RPOs), chambers of commerce, urban and environmental planners, schools, and regional economic development organizations all fall under community engagement. These clients typically need precise location and audience targeting with highly measured and responsive analytics for controlled studies, surveys, and market tests.
The Kegerreis approach includes precise data management, control groups, experiments, custom reporting of results, and iterative releases of findings. While goals may be tourism, economic development, or transportation improvement, they are all part of community engagement consisting of open dialogue and analysis of market research with all stakeholder groups in a community. When stakeholders see their feedback and voices in surveys, plans, and resulting actions, community support on complex projects is easier to achieve.
