Creative Services

We’ve created thousands of successful digital ads, billboard programs, and additional marketing materials for media buyers and local businesses. Our creative team has over 20 years of combined experience in billboard advertising, digital design, and logo design, and we are passionate about creating images and advertising that work!

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Our Creative Process

Discover

At Kegerreis, we understand the importance of knowing our clients. We take this time to ask important questions before we design any creative:

  • Who is the customer/audience that you’re trying to reach?
  • How will you measure if the campaign is successful?
  • What action are you trying to get the customer/audience to take?

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Design

After we know your goals and understand more about who you are, we let the creative juices flow!
We don’t limit ourselves to one type of media; we work on creating the best ideas and messages and applying those to the media that will be most effective.

There are best practices that we follow in design, including but not limited to:

  • Color – what colors work best for the selected media? Are the selected colors accessible to those with limited or low vision?
  • Font – what font can be seen and clearly read from whichever media we select? Is the font consistent with your logo and other branding materials?
  • Visuals – what images are going to catch someone’s attention? Are the images compelling the customer to take action?

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Develop

Once our team has reviewed and refined the design, we will develop a mock-up, a version, or a prototype for you.

You have an opportunity to provide feedback, and all our creative allows for at least a second iteration based on feedback.

When you’ve approved the creative, we move onto production – whether physical or digital and to bring those ideas to the marketplace.

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Deploy

Your ad hits the market! A billboard is installed, a digital display ad is launched, or a social media ad is posted. At this point, your team (marketing or out-of-home) takes over and measures the performance of your advertising and works with you to identify when creative needs to step back up and work on the next version!

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Our Services

An example of Kegerreis Creative Services with a close up of a tiger to the right and "Encounter the Exotic Lake Tobias Wildelife Park laketobias.com" on the left.

Billboard Design

We work with you to identify your core message and unique value proposition. We create a high-impact visual concept that aligns with your brand identity. Brainstorming slogans, taglines, and messages with you complete the design activities.

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Digital Ads

Understanding your objectives and target audiences is the first step to an effective digital ad design. From there, the Kegerreis team designs a concept that aligns with your goals. We draft a message consistent with your brand using effective static and animated visuals.

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A laptop and smartphone both display a website with a green frog mascot and text promoting SEO services, placed on a wooden desk.
A person works at a desk with a laptop and an external monitor displaying a dental branding project in design software.

Branding & Logo Design

We offer affordable branding and logo options for all businesses and customers. Our basic packages include two options for you to select from, one set of revisions, and a style guide that includes typography, colors, and logo variants.

For clients needing more brand identity and strategy services, we offer a comprehensive package that includes conducting market research, defining brand personality, voice, and messages, as well as multiple logo concepts, and a complete style guide with templates for social media, internal communications, and marketing materials.

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Marketing Materials

The Kegerreis team identifies your needs, target audiences, and key messages for effective marketing. Materials are drafted for your consideration, updated based on your feedback, and submitted in a format that you can reproduce and/or modify. These include, but may not be limited to, PDF, Microsoft products, and Canva.

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How Much?

Billboard Design

99

Billboard design costs are generally $99. If your project requires additional charges, those will be included in the contract for your review and approval.

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Branding & Logo Design

799

A new logo and basic style guide start at $799. Comprehensive brand identity and design projects are priced based on specific requirements and will be outlined in any proposal or contract.

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Marketing Materials

The cost of marketing materials varies based on the needs, scope of the materials, and the formats in which they are needed. They will be defined and outlined in any proposal or contract.

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