Among all local media options (TV, Print, Radio, Direct Mail), Outdoor Advertising is the most affordable media option. Out-of-Home advertising reaches 80% of consumers on an average day. Reach your customers at the right place and at the right time with Kegerreis Outdoor.
Advertising works. Which advertising media is the best?
CPM means cost to receive 1,000 impressions.
Research shows that out-of-home (OOH) is the best value for advertising spending.¹
While digital advertising has affected TV, Radio, and Print revenues and market shares powerfully, billboard advertising has actually thrived, posting 40 straight quarters of growth (pre COVID)!¹ Why? Because while other media has lost audiences, these same people are driving the same main roads in in their communities consistently. And now, with mobile data available to know who is traveling past every billboard, the combination of Targeting, Impact, Reach, Frequency, and CPM is impossible to deny. It’s why Apple, Amazon, and Google are all top ten OOH (Out of Home/Billboard) advertisers now.² Smart, tech savvy advertisers use billboards… maybe you should too!?
Because of the tremendous traffic traveling past it, and its large size and impact, a billboard is hard to miss and easy to remember.
Digital and print billboards have about 85% recall compared to around 52% for online marketing.
With GeoPath OOH ratings, we can predict how many people will see each billboard. We can determine whether they are local or passing through, and some common behaviors. We use these powerful insights to offer you the best possible locations to reach your customers.
