It’s like answering the question, “How much does a house cost?” Size, location, visibility, product type, contract duration, and quantity of boards purchased are all factors that impact pricing. If the question is, “Can I afford this?”, the answer is yes! Approximately half of our inventory can cost as little as $100 a week!
These one-time costs can vary based on size and product. Production costs vary, but design fees start at $99 per design. When we provide a proposal for your advertising, we include this.
Monthly space rental and production are typically all the costs you encounter. Special posting requests, extensions (building out a display beyond its customary border), and reflective-type surfaces can cause extra fees.
Billboards are one of the most inexpensive media. At an average of $2 for every 1,000 exposures, it doesn’t get any less expensive than billboards.
The most important step in measuring Return on Investment (ROI) is establishing the goal and the key performance indicators (KPIs) for that goal. We can provide data on how many impressions you’re receiving and more audience trends through Geopath data but without a clear goal, it can be difficult to measure ROI.
Yes! With the right program and the right message, billboards work every time.
It depends on the message. Certain messages are ideal for billboards. Typically, a billboard program achieves far more overall exposure for the dollar. Our team can help you identify the best media for your message and advertising goal.
With pleasure! We prefer to be involved. The success of your program will depend upon a good design, and we hope you will utilize our resources to their fullest potential. Kegerreis has been designing thousands of billboard programs for more than four decades. You’re in good hands with a Creative Director and graphic designers that can help guide your messaging and design.
You should use words that match your industry, name, and website content. For example, a dentist advertising in their local area will want to ensure they have their name and words like filling, tooth/teeth, dentist, and toothache present on their website.
That depends on what you want the board to do for you. If you have heavy competition in the area but offer a specific feature that sets you apart, then it might be a good idea to emphasize that. However, feature-based messages can burn out quickly. They are fantastic to move the needle quickly! General awareness messaging, and messaging that drives search, are excellent choices for billboards. Messaging that drives or pairs well with search is the best outdoor usage, because it’s easy to generate attention and drive customers to your website or online presence.
Our traditional billboard programs typically require a minimum of two months. However, there may be savings with longer campaigns (six to twelve months). Your campaign length will be based on strategy, goals, and budget.
We value long-term relationships and reward our customers for their commitment. Longer campaigns provide a billboard program with the best discount and enable us to explore all key commuter areas fully during a program. If you have year-round growth goals, a consistent presence during busy and slower times will keep your brand at the forefront of customers’ minds.
We have over 2,600 displays in over 60 counties across Pennsylvania, Maryland, West Virginia, Virginia, New Jersey, New York, and North Carolina. Please go to the Markets page and see if we have products where you need them!
We strive to match your goals with our inventory. However, sometimes, the demand far outweighs the supply in certain areas. When that happens, we may limit time on locations to allow advertisers to benefit from these key traffic patterns.
Every rotational program starts with a discussion of what areas you would like to be featured. Your billboards are a variety of types and cost but we charge an average price. The program will deliver a balanced amount of coverage and traffic. Rotations within the approved areas typically happen every 60 to 90 days.
Do you currently have a billboard or bus shelter on your property? Email us at realestate@kegerreis.com.
Each billboard has six to ten slots per location, with the most common rotation featuring eight advertisers. You can occupy as many of these as you wish. Since all digitals are at high-traffic locations, the norm is one slot per location. The slots cycle about every eight seconds, so one slot appears every 64 seconds.
Digital marketing refers to promoting products or services through connected electronic devices, including computers, smartphones, and tablets. It leverages online channels such as search engines, social media, email, websites, streaming services, gaming consoles, and apps to engage with potential and existing customers.
Absolutely. While some companies remain skeptical about digital channels, ignoring them means missing out on the primary platforms where most consumers seek information—anytime and anywhere.
Paid digital marketing campaigns can deliver results within weeks. However, strategies like content marketing, email marketing, and search engine optimization require consistency and patience. While some progress may be visible within a few months, achieving significant traffic and conversion goals typically takes six months to a year.
Content marketing involves creating and sharing informative or engaging materials to build brand awareness, attract traffic, generate leads, and drive sales. Unlike advertisements, marketing content is typically free and focuses on providing value rather than directly promoting a brand.
Search Engine Optimization (SEO) is the practice of optimizing a website and its content to improve visibility on search engines like Google. It includes strategies like keyword optimization, technical enhancements, and link building, to help web pages rank higher in search engine results.
In today’s digital world, SEO is important for businesses looking to expand their online presence, draw potential customers, and stay competitive.
Keywords are the terms and phrases people enter into search engines to find relevant web pages, images, videos, or other information related to their queries. SEO experts analyze these keywords and the topics they indicate to optimize content for better search visibility.
PPC, or pay-per-click, is a digital advertising model where advertisers pay a fee each time a user clicks on their ad, effectively purchasing website traffic. While search engine advertising is the most common form of PPC, platforms like Facebook and other social media channels also offer PPC-based ad models.
Data-driven marketing uses strategies and processes that utilize data to better understand consumer qualities and preferences. By analyzing the who, what, where, when, and why behind responses to marketing efforts, businesses can make informed decisions, refine strategies, and create a more personalized customer experience.
Recent studies show that almost 64% of the world’s population, or 5.2 billion people, use social media daily. Chances are that your audience is likely engaging on one or more major social media platforms. Brands that invest in social media marketing can increase awareness, attract traffic, engage with customers, boost sales, foster loyalty, and cultivate advocates.
The top social channels listed by number of users are Facebook, Instagram, X, LinkedIn, TikTok, YouTube, and Snapchat. Analyze where your target audience is most active, research their demographics and behaviors, and evaluate the type of content best suited for each platform.
Effective email marketing goes beyond just sending messages—it requires strategy, personalization, and engagement. The key elements for successful email are:
We’ve created thousands of successful billboard programs in markets large and small, for media buyers and local businesses. Our creative team has over 20 years of combined experience specifically in outdoor advertising; and we are passionate about creating advertising that works.
If your company has outgrown your current branding, or if you know your branding is old and doesn’t fit your direction anymore, it’s time to look at refreshing your branding. This can be as simple as switching out some colors or fonts, or it can be comprehensive, which requires a more intensive (but very worthwhile) process.
A good logo is simple, scalable, and memorable. A logo is the face of your business, the look and presentation of who you are professionally.
First, what do you want your billboard design to do for you? Answering this question will help you answer each next question in regards to your billboard messaging. Keeping the wording simple, reducing visual clutter, and deciding which information is essential will help make your billboard impactful and memorable. Outdoor advertising excels in driving search, an essential in today’s complex, busy world.
Billboards and digital ads are actually very similar; both rely on simple, impactful messaging that is designed to stand out against busy landscapes. The design principles for each vary slightly but the overall design is similar; you want the ads to be remembered every time.
