Billboards done right never fail. Read how these customers saw effective results using out of home advertising!



Like most local retailers, Squires Electronics and Appliances has to compete with larger box stores’ prices and inventory.


Create a compelling message that speaks to the heart of consumer misperceptions. Put this message on a 3 poster boards and rotate this message within a 15 mile radius of the store for 8 months.


Squires battled the larger box store perceptions of better prices and inventory with a powerful, direct message, “We beat box store prices!”   This lead to increased inquiries about their pricing, both over the phone and in person!

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