RESULTS

Billboards done right never fail. Read how these customers saw effective results using out of home advertising!

Cumberland Valley Dental

objective

Increase exposure and increase new patient applicants.

Rationale

2 Posters and 2 8 x 16 rotation program 12 months throughout Chambersburg, PA

Results

The board placement this month is awesome!! Having the Hat trick of boards surrounding our office is really working!  The [board placement] is just bombarding people who frequent this part of town where our office is located with the message that we want to deliver…Call this Home!

I just counted our new patient count for January and it was 85! And half way into February we are solidly scheduled for hygiene, so I may offer some extra hours to any staff who wants to accept.  Since the board campaign started, we were averaging 40-50 even 60 one month which I feel is pretty consistent. The billboards also act as reminders to our patients of record who haven’t been in for a while to get back to see us. I am glad we are doing the whole year; I know there will be residual effects because we are in their mind now.  Last time people were coming in 2 years later telling me they saw our billboards. Thank you!! Dr. Steve Parrett DDS, FAGD

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